Building a Digital Marketing Plan Without a Heavy Focus on SEO Is a Bad Plan

Building a Digital Marketing Plan Without a Heavy Focus on SEO Is a Bad Plan

SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results as opposed to paid search.  It makes a website and its pages easy to find and crawl.  Good SEO can land your website on the first page or even first position of the first page for Google search results with important keywords your customers use.A Digital Marketing Plan without SEO is a bad plan.  However, I also think any Digital Marketing Plan with SEO but without a heavy focus on it is also a bad plan.  The lack of it can certainly cause a business to not reach its full marketing, revenue, and profit potential. There are many components within a digital marketing plan.  Different digital marketing firms, websites, and articles have various opinions on what components should be used to build a digital marketing plan.  Although most people would probably say that a digital marketing plan is made of 5 to 7 different components, I believe that a comprehensive digital marketing plan consists of all the following components:WebsiteSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Content MarketingSocial Media Marketing (SMM)Pay-Per-Click Advertising (PPC)Affiliate MarketingEmail MarketingWeb AnalyticsVideo MarketingInfluencer MarketingWebinarsRemarketingConversion Rate OptimizationThere are several good reasons why a digital marketing plan which has all of these components without a heavy focus on SEO is still a bad plan.1. SEO Has a Higher Return on Investment (ROI) Than All Other ComponentsAccording to a recent Poll among Search Engine Journal’s Twitter audience, Organic Search had the highest ROI of all other Digital Marketing Channels.  A higher ROI means it is much more cost-effective than the other components. Stats Source: “Searchenginejournal.com” 2....